Making a difference when the world changed – how our Covid-19 Rapid Response Grants landed in the seafood community

“Without doubt the grant helped increase sales of fresh fish – therefore having an effect on profitability as well as introducing a new type of affordable and delicious locally caught fish into the marketplace for people to enjoy”

Amanda Pender, Director of Island Fish and RRGP recipient

In March 2020, with the sudden closure of overseas markets and the local restaurant trade, the UK’s fishing and seafood industry was thrown into chaos. Knowing the community we work to support was teetering on the brink, we acted swiftly, working with partners Seafarers UK to launch an emergency fund for fishermen, fishmongers and community groups to diversify and collaborate – to survive the financial pressures of lockdown, and to support some of the most vulnerable in their local communities.

Sea Source, in Killkeel, Northern Ireland, used RRGP funding to open a seafood hub, opening up new markets that allowed their fishermen to get back out to sea.

Our independent impact assessment is in, and we can now share key achievements of this initiative, as well as lessons learnt. Key findings include increased business resilience, job retentions, and raised profile of local seafood in local communities. Click here to read the executive summary or here for the full evaluation report.

Island Fish used their grant to purchase new equipment:

“(Our purchase) was not intended to be a panacea to combat all financial difficulties, rather it was to form part of an arsenal of tools intended to assist in making the company more profitable and better able to easily offer a greater range of fish to the local populace, visitors and businesses – this it achieved, easily and without any difficulties”

The Numbers:

  • Supported 121 beneficiaries across all 4 devolved regions of the UK
  • Enabled businesses to support jobs – 65% of recipients said that grant supported the employment of at least one individual & 57% said the grant allowed their business to keep staff in employment
  • Prevented businesses from closing – 28% of recipients said that the grant kept their business running during lockdown
  • Developed resilience in the seafood sector – 82% of recipients said that they aim to continue the elements of the business/project established in response to COVID-19

When recipients were asked about the impact that the Rapid Response Grants had, they listed:

  • Retention of jobs
  • Creation of new employment
  • Increased profits
  • Heightened links with local communities
  • Increased awareness of locally caught seafood

Lessons Learnt:

At a time when applicants were stretched and stressed, our evaluation reveals that recipients really valued the simple application form and rapid pay out of funds. We also identified that the independent help and support provided by the Fishing Animateurs, who guided anyone who asked for help through the application process, was very much valued by recipients. This provides a clear lesson on the importance of facilitators and guidance when aiming to support communities that don’t have always have a strong background in IT and form filling.

As part of our ongoing engagement and quest to better understand and work to support the seafood industry, the programme also revealed key “future needs”, we will use this new understanding of the sector will help to guide our future charitable initiatives.

Future Needs:

  • Promotion of British seafood: customers are willing to pay a premium for locally caught products
  • Support for existing distribution networks; and improvements to inland transportation
  • Improved practical training opportunities to support apprenticeships
  • Access to technical and marketing support for small businesses
  • Improvements to waste management across the supply chain

Discover Seafood: Moving Forward in 2021

2020 saw the launch of our new Discover Seafood site, working to connect the British public with their local fishing industry, seafood and coastal communities. After a successful launch, 2021 marks the next phase in the project, building up the site’s capacity and launching an exciting UK-wide Seafood Relay. To support these next steps Sophie Fontes has just joined our partner on this project, Mindfully Wired Communications, as an intern through our Fisheries Targeted Academic Sponsorship Programme. Here, Sophie talks us through what 2021 means for Discover Seafood and what the internship means for her future career prospects.

2021 has already gotten off to a flying start, as I’m thrilled to be joining the team at Mindfully Wired in partnership with The Fishmonger’s Company’s Fisheries Charitable Trust.  As part of my new role at Mindfully Wired, I’ll be working on The Fishmongers’ Company’s Discover Seafood project, an exciting interactive online portal helping to connect people with local seafood.

Now more than ever, it’s important to support independent businesses and our local fishing communities, where we can and I’m delighted to be working on a project which provides an exciting new platform for those in the fishing industry, helping them to reach new customers during a challenging time.

A walk through of how to find your nearest ports and retailers and what is in-season with Discover Seafood

The prospect of instigating positive change through creative communications with Mindfully Wired Communications was a huge draw for me. The opportunity to use and build upon my current marketing experience (my background lies in publishing and the travel industry) in order to educate others about local seafood and sustainability sounded like an exciting challenge, with the added bonus of expanding my own knowledge of UK fisheries and marine sustainability. I love cooking and I’m a keen forager, so promoting seasonal and sustainable eating is a subject right up my strasse!

The Discover Seafood site is already a fantastic resource and I look forward to adding to it as much as we can: more local retailers, more stories and more delicious recipes! The most exciting addition in 2021 will be the introduction of the Discover Seafood Relay, which will bring together a diverse range of coastal explorers who are keen to discover local seafood and share stories from the fascinating fishing communities all over the UK. If you have a seafood story please get in touch!

I am only one week into the role but the time is already flying! There is so much work to be done and we’ll be sharing all the goings-on at Discover Seafood over the next few months. In the meantime, if you’re in need for some local fresh fish during lockdown, Discover Seafood has your back: https://discoverseafood.uk/retailers/.

Connecting the public to local, sustainable seafood

Introducing Discover Seafood, the new interactive portal for all things seafood, designed to help people find, cook and eat local, seasonal catches from across the UK. Having scoured the coast to bring you closer to the seafood on your doorstep, the site allows users to find their local harbour, see which fishmongers are nearby and meet the local fishermen selling fresh fish and shellfish by the quayside.

In 2014, the Fishmongers’ Company’s Fisheries Charitable Trust launched Fish on Friday,a seafood blog celebrating British seafood and those who catch it. Now, six years later, building on the fantastic stories, recipes and diverse seafood community featured on the Fish on Friday website, the Trust has created Discover Seafood. This interactive, UK-wide map connects the public seamlessly to local fishermen, fishmongers, seasonal and sustainable species, ports and other seafood businesses.

Guiding users around the UK’s ports, the site features the fishermen and fishmongers who bring fresh, locally-caught seafood to our plates. Retailers can add their business and provide all the information customers need, right down to updates on what is in stock that day.

Having enabled users to find where to buy their seafood and knowing exactly what to ask for to make sure they are eating the most sustainable seafood on offer, Discover Seafood also provides countless recipes and guides to make sure people know exactly how to cook and prepare the delicious produce.

As well as an abundance of information about the diverse seafood you can find across the UK coast, the map also includes a huge selection of stories straight from the seafood community. The story archive is a treasure trove of tales, touching on heritage, seafood guides, personal accounts from fishermen and more. Meet the folk who catch and cook your seafood and be inspired to try something new.

The COVID-19 Rapid Response Grants Programme

Following the outbreak of COVID-19 and the subsequent lockdown, the Company’s fisheries team quickly established a Rapid Response Grants programme designed to support to the UK’s fishing and seafood industry through the impacts of closed markets, restaurants and hotels as well as increase its resilience to future disruptions.

Partnering with Seafarers UK, the Company’s Fisheries Charitable Trust was able to create a £500,000 fund designed to assist fishing and seafood businesses and food charities: seeking diversification opportunities for seafood and fisheries businesses, promoting the consumption or sale of local seafood or providing community meals using seafood.

The response to the fund was remarkable, with each of the three rounds significantly oversubscribed, meaning that we were able to allocate the entirety of the fund within a 2 month window, with the following results:

  • 155 applications received from across the UK covering every aspect of the fishing and seafood industry
  • Allocated over £492,000 of funding
  • Supported 124 projects and 129 different organisations
  • Established a free e-commerce platform for seafood businesses

Across the range of projects funded, the programme has provided essential equipment and infrastructure for established and new businesses and community groups. These include key storage equipment for fishermen selling their catch direct from the beach in Kent, processing equipment for fishermen selling their catch in Poole, supporting the establishment of a seafood hub delivering fresh seafood across Northern Ireland and enabling fishermen in St Ives, Cornwall to work together to sell their catch locally.

Funding from the RRGP has enabled Sea Source from Killkeel to get their boats back out to sea and deliver seafood across Northern Ireland. Alan McCulla, Chief Executive, explained how assistance from the programme has supported his business: 

I want to record our sincere thanks to The Fishmongers’ Company and Seafarers UK for the financial assistance awarded via the RRGP. Most of our fishing fleet has been tied up in port since late March and most of our onshore staff have been furloughed.  However, amongst all the gloom the expansion of our regional sales in Northern Ireland has been a good news story.  This has enabled a few of our fishermen to keep going, fishing to order. Our seafood shop in Kilkeel has been turned into a hub from where home deliveries are dispatched throughout Northern Ireland, allowing us to bring staff out of furlough”. 

Supporting New Markets for the UK’s Fishermen

Call4Fish, one of the first projects funded by the Company’s COVID-19 Rapid Response Grant Programme, is working to connect fish merchants with the British public, enabling the home delivery of fish that would have been previously sold to restaurants, hotels or to overseas markets.

Beginning as a project to support merchants at Plymouth market, Call4Fish now supports merchants across the country, supplying direct to people’s houses, providing much needed income as many of their traditional markets remain closed.

“None of this would have been possible without the Fishmongers’ Company and Seafarers UK acting so quickly. In this time of crisis the rapid response, flexibility and easy application process meant that Call4Fish was able to get up and running within 72 hours and prevent many fishmongers in Plymouth and beyond from having to close”

Terri Portmann, Call4Fish

The response from the public has been remarkable. Within the first week of operation, the project dispatched over 1,500 boxes of fish and, with the scheme receiving ever-increasing coverage in the media, this demand is likely to grow even further. Following Call4Fish’s feature on the BBC’s Countryfile, Chantelle Williams from Fresh from the Boat, who supply fresh fish from their family-owned boat, described the scale of response from the British public:

“Fish sales and demand is huge and after Countryfile it seems to have gone crazy, with people wanting our fish up and down the country”

As well as Countryfile, Call4Fish has been featured in the Sunday Times and on BBC Spotlight and ITV’s This Morning, helping to drive an increase in consumption of British seafood and supporting the UK’s fishermen and seafood trade through this difficult time

Supporting the Fishing & Seafood Industry through COVID-19 and beyond

The UK’s fishing industry is facing colossal challenges. Three-quarters of seafood caught by the UK’s fishing fleet is exported and most of the seafood we eat is imported. With fish markets and the restaurant trade now closed across the country and overseas due to COVID-19, it is vital that we help fishers find local markets, so that they can keep working and to ensure that the British public maintains a vital fresh food supply.  

To support the seafood supply chain in the face of widespread COVID-19 disruption, the Fishmongers’ Company have introduced two, exciting, rapid response initiatives. 

COVID-19 RAPID RESPONSE GRANT PROGRAMME (RRPG)

The Fishmongers’ Company’s Fisheries Charitable Trust and Seafarers UK, with a group of trusted partners, have developed a £500,000 COVID-19 Rapid Response Grant Programme (RRGP).

The Rapid Response fund seeks to assist fishing and seafood businesses and food charities:

  • 1. Seeking diversification opportunities for seafood and fisheries businesses
  • 2. Promoting the consumption or sale of local seafood
  • 3. Providing community meals using seafood

Recognising the need for cooperation among fish merchants, fishers and buyers, we will prioritise initiatives that demonstrate collaborative working among stakeholders

Fish on Friday: Interactive Retail Map

Fish on Friday aims to reconnect the British public with their local fisheries and their coastal communities. Newly launched is an interactive map, which connects you with your local seafood merchant, allowing you to purchase fresh seafood and even get it delivered direct to your door. There is also a range of recipes utilising British species, as well as a series of ‘how to guides’ on purchasing whole fish and shellfish from your local fishmonger. 

Choosing to eat local seafood helps to build resilience in coastal communities and supports the livelihoods of fishers and the many people who work across the supply chain, not just during these challenging times, but in the long term.   

Feeding London’s Homeless with Fish

Each year Crisis help to feed London’s homeless people throughout the festive period. In 2019 the Fishmongers’ Company’s Fisheries Charitable Trust is pleased to once again donate fish to provide tasty and nutritious meals for those who find themselves without a home.

In 2018 Crisis were able to serve 35,957 meals to London’s homeless, enabled in part by the fish mix donated by the Fishmongers’ Company. Each year Crisis bring warmth, companionship and vital services to homeless people.

Helping Children Get Hands On With Fish

November 29 saw the launch on a brand-new programme ‘Fish in School Hero’ to ensure that every child gets a chance to prepare, cook and eat fish before they leave school. The programme aims to train over 400 secondary food teachers to be confident in preparing and cooking fish with students in their classrooms. Teachers will be supported by local Heroes: fishmongers, fish-loving chefs and fish suppliers, as well as other Heroes who will be coming into schools to talk first-hand about their role in bringing seafood from the sea to the plate, highlighting careers and opportunities in the fish industry.

Supported by the Fishmongers’ Company’s Fisheries Charitable Trust, Fish in School Hero is managed by the Food Teachers Centre and their volunteer team throughout the UK. Launching in East Coast schools, in 2020 and 2021 the programme will be extended throughout the UK, reaching over 60,000 pupils in three years. Louise Davies of the Food Teachers Centre highlighted just why this programme is needed:

“Our Food Teachers absolutely appreciate the support from the Fishmongers’ Company to make this dream a reality. Teachers struggle to learn fish filleting and cooking skills and need a cheap source of fish to allow cooking to happen in their classrooms. The programme will be a game changer for young people. A survey earlier in the year showed that 52% pupils rarely or never cooked fish in school. We are going to improve that dramatically. Teachers can’t wait to get started”.

The launch at Bingley Grammar School, West Yorkshire saw Year 9 and 10 Food & Nutrition and Hospitality & Catering students get hands on with fish and learn from Emma McKeating, Master Fishmonger Standard certified Advanced Fishmonger. For many students this was the first time they had touched, let alone cooked, fish.

The Fishmongers’ Company’s Fisheries Programme Manager, Dr Eleanor Adamson, explained how important it is that young people build their confidence in handling seafood:

“Young people in the UK are eating less and less fish, missing out on the health benefits of seafood, and unaware of sustainable British food choices that are available on their doorstep. We are excited at the chance to work with the Food Teachers Centre to bring seafood straight into classrooms, and showcase the best of UK food choices”

Bringing Fishing Voices into Westminster

The Fishmongers’ Company plays a central role in convening around fisheries issues, forming an impartial, evidence-based and collaborative platform. One key element of this is our support for the All Party Parliamentary Group on Fisheries. By providing funding for and working together with Mindfully Wired Communications, who provide the secretariat for the APPG, we help to create a forum in which politicians can come together to learn about and discuss issues in the fisheries sector.  

Co-chair Melanie Onn listens to contributions from leading figures in the fishing and seafood sector

Co-chaired by Sheryll-Murray MP (Conservative) and Melanie Onn MP (Labour) the APPG is a truly cross-party, collaborative initiative. Utilising funding from the Fishmongers’ Company, Mindfully Wired have supported the APPG to build a platform for industry figures to interact with parliamentarians and share their experience and expertise. These discussions are then converted into easy to understand, policy-focused briefings which create a go-to-resource for MPs and peers to support informed decision making within both houses.  

The seminars cover a wide range of topics within the fisheries sector and have already discussed recruitment, careers on land and sea, and marketing and certification. By bringing in industry figures from a wide range of positions, locations and sectors the APPG is able to bring the full range of perspectives on some of the most pressing issues facing fishing and the seafood trade today. You can find out about the upcoming seminars here

To ensure that these seminars are accessible to the full diversity of stakeholders involved in the fishing industry, the APPG utilises its funding to provide bursaries for fishermen and representatives of small businesses travelling from remote or far-away locations. 

Marine Stewardship Council Rewards the best in Seafood Sustainability at Fishmongers’ Hall

The Fishmongers’ Company welcomed leaders in seafood sustainability this week as the Marine Stewardship Council showcased the best in class in seafood sustainability at their Sustainable Seafood Forum and MSC UK Awards. Held at Fishmongers’ Hall and sponsored by the Fishmongers’ Company the awards recognised fisheries, retailers and brands at the forefront of sustainability in the seafood industry. 

Part of our commitment to support a sustainable, prosperous seafood industry, the forum and awards were opened by Alison Freeman, one of the Company’s Fisheries Programme Managers, who outlined our diverse work in supporting sustainable fisheries across the UK. This was followed by the Sustainable Seafood Forum made up of a diverse panel of industry experts, fishermen and academics including: Michel Kaiser- Herriot Watt University, Robert Clark- Southern Inshore Fisheries & Conservation Association,  Mike Park- Scottish White Fish Producers Association and Aoife Martin- Seafish. The panel outlined the success of the MSC so far and discussed the challenges and opportunities in sustainable seafood.   

Fisheries Programme Manager, Alison Freeman introduces the Company’s fisheries work

The afternoon concluded with the newly expanded awards ceremony that recognised the achievements of the MSC’s partners, from fisheries to fish counters and universities in promoting sustainable seafood and increasing its presence in the seafood market. A full list of the winners can be seen here.

The forum and awards provided another opportunity for the Company to promote and develop a sustainable seafood industry that supports both a healthy marine environment and prosperous coastal communities and fishing industry.