Seafood Marketing Short Course and North Atlantic Seafood Forum

Bergen, Norway, 3-6 March 2025.

An immersive four days with the seafood sector in Norway

THE PROGRAMME

Monday 3^rd March

Short Course at the Norwegian School of Economics

Seafood brand positioning: The impact of category associations and generic seafood marketing

With Professor Magne Supphellen, explore how seafood brands position themselves in a competitive market, balancing category associations with unique brand differentiation. We will examine the role of generic seafood marketing in shaping consumer perceptions and its impact on individual brand strategies.

Then meet one of Norway’s top seafood marketing professionals to hear first hand how they have launched new products and tapped into consumer trends in the global seafood market.

Attendees will receive a Certificate of Completion from the Norwegian School of Economics (NHH) recognising their participation in the course.

Dinner hosted by the Norwegian Seafood Council

Tuesday 4^th March

Morning tour to Lingalaks

Travel for an accompanied tour of one of the Lingalaks aquaculture visitors centers to learn more about salmon aquaculture in Norway, where a third of the world’s farmed salmon is produced.

Tuesday 4^th (afternoon) to Thursday 6^th (midday)

North Atlantic Seafood Forum

Join over 900 international delegates for three days of wide-ranging discussions on farmed and wild caught seafood at the North Atlantic Seafood Forum. With more than 200 talks, side events, receptions and a buffet dinner, this is a top chance to hear about the latest issues and moves in the seafood sector, and grow your professional network in the buzz of the world’s largest executive seafood conference.

HOW TO APPLY

This offer is open to a limited number early-mid career professionals currently employed in the seafood sector, with preference given to those who have already received student or career support from the Fishmongers’ Company.

The programme is a bespoke package offered by Fishmongers’ Company in collaboration with The Seafood Grimsby and Humberside Alliance and the UK Seafood Federation.

Attendees or their employers will need to cover the cost of return travel to Bergen, and two nights accommodation at the Radisson Blu (conference rate of £220 per night), with the cost of a further two nights accommodation, NHH Short Course, NASF conference registration, and catering being funded (a saving more than £2,600 on the full cost of the trip).

If you are currently employed in the seafood sector and are able to join us this March, please email us at Fish.Fisheries@Fishmongers.org.uk with a short paragraph describing your current role and why this experience would be a valuable professional opportunity for you, with a tight application deadline of 17^th February 2025. Successful candidates will be notified by 19^th February at the latest.